Senior Analyst, Forrester
Alla is a senior analyst at Forrester serving security and risk professionals. She covers governance, risk, and compliance (GRC), third-party risk management (TPRM), contract lifecycle management (CLM), and supply chain risk with a special focus on risk management frameworks. In this role, Alla helps Forrester clients establish strategy, adopt best practices, define a governance framework, and select technology to manage risk, improve business resilience, and strategic value-add. Her research also includes ethics and trust in digital transformation, enterprise risk management (ERM), and protecting the organization’s brand.
Previous Work Experience
Her 25 years of B2B marketing experience includes marketing leadership and strategy, product marketing, and digital and customer marketing. Alla’s risk management experience comes from marketing, strategy, and customer advocate roles where she helped launch successful software-as-a-service (SaaS) offerings and oversaw all aspects of brand development, go-to-market, messaging and positioning, and digital marketing. In these roles, she ran marketing strategy and product marketing.
Education
Alla holds an BA in English from Hofstra University and has completed the Business Analytics Program at Harvard with distinction.